iTrees Case Study

The Challenge

iTrees is a tree care service provider that needed to improve their digital presence and generate more qualified leads.

Without a solid digital marketing strategy, they were missing out on potential customers searching for tree care services online.

They needed a comprehensive approach to compete effectively in their market.

The Solution

I developed a strategic approach focused on local search optimization and targeted Google Ads to reach customers actively looking for tree care services.

We optimized their website for conversions and implemented a careful keyword strategy to ensure they were reaching the right customers at the right time.

The combination of improved visibility and targeted advertising resulted in significant business growth.

Results

200%

Lead Increase

50%

Lower Customer Acquisition Cost

85%

Conversion Rate Improvement

Revenue Growth

Key Tactics

•

Local Search Optimization

– Implemented a strong local SEO strategy and Google Business Profile optimization to ensure iTrees appeared in local search results when customers were looking for tree care services in their area.

•

Targeted Keyword Strategy

– Developed a focused keyword strategy targeting high-intent search terms related to specific tree care services. This ensured ad spend was directed toward customers most likely to convert.

•

Mobile-Optimized Website

– Many customers search for tree care services on mobile devices. We optimized the website for mobile conversions, making it easy for customers to request quotes or schedule services.